1. B2B Fintech Startup

Stage: Seed / Series A

About NeonVest

NeonVest is an innovative platform that bridges startups with investors, providing a seamless way to connect, collaborate, and grow. Its flagship product is a subscription tool that provides founders with on-demand access to globally reputed VCs and operators through 1-on-1 video conversations, leveraging a data-driven matchmaking platform. NeonVest’s ultimate goal was to drive significant growth and position itself for acquisition.

Challenges

With a complex sales cycle and a niche target audience, the client was struggling to effectively generate and convert high-quality leads, mainly because of:

Low volume of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
Inefficient lead nurturing strategies leading to high drop-off rates.
Limited insights into campaign performance metrics and ROI.

Goals

Increase high-quality MQLs from 10/month to at least 100/month.
Improve MQL to SQL conversion from 10% to at least 25%.
Deliver actionable insights through advanced analytics.

Our Approach

We implemented a tailored, multi-channel B2B marketing strategy focusing on data-driven tactics and audience-centric messaging. Key steps included:

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1. Comprehensive Audit & Strategy Development

  • Conducted an in-depth audit of existing marketing efforts, audience segmentation, and ICP.
  • Identified gaps in messaging alignment, targeting, and data tracking.
  • Developed a roadmap for a scalable and measurable strategy.

2. Launched Paid Media Campaigns to A/B Test

  • Launched hyper-targeted Google Ads campaigns to capture qualified leads.
  • Focused on high-intent keywords and audience segments.
  • A/B tested ad creatives and landing pages to maximize CTR and conversion rates.

3. Content-Driven Inbound Marketing

  • Created a library of gated assets such as whitepapers, case studies, and webinars to attract and qualify leads.
  • Implemented a robust content marketing calendar aligned with buyer personas and sales stages.

4. Enhanced Lead Nurturing

  • Designed automated email workflows based on behavioral triggers and lead scoring.
  • Integrated CRM with marketing automation tools for seamless lead handoff between marketing and sales.

5. Advanced Analytics & Reporting

  • Built custom dashboards to track KPIs such as lead volume, conversion rates, and cost per lead.
  • Delivered weekly insights to optimize ongoing campaigns in real-time.

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Results

Over a 6-month engagement, Askneo Media achieved remarkable outcomes

Lead Generation

Increased MQLs from 10/month to 180/month (1,700% growth).

SQLs & Meeting Bookings

Boosted SQL volume from 2-3 per month to 50+ per month (2,400% growth).

Cost Efficiency

Reduced cost per lead (CPL) by 78%.

Engagement Metrics

Boosted email open rates by 22% and click-through rates by 18%, driving more traffic to high-value content.

Revenue Growth

Contributed to a 5X rise in overall revenue, equating to an additional $200k MRR in sales within six months.
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