3. B2C HealthTech / Wellness Startup

Stage: Seed / Series A

About NeonVest

NeonVest is an innovative platform that bridges startups with investors, providing a seamless way to connect, collaborate, and grow. Its flagship product is a subscription tool that provides founders with on-demand access to globally reputed VCs and operators through 1-on-1 video conversations, leveraging a data-driven matchmaking platform. NeonVest’s ultimate goal was to drive significant growth and position itself for acquisition.

Challenges

Old Branding with too many target personas
Low customer engagement and retention.
Inefficient online ad spend with minimal ROI.
Difficulty in converting website visitors into paying customers.
Limited ability to track and analyze key performance metrics.

Goals

Rebuild the brand around 1-2 target personas in mind
Increase customer acquisition by 1,000% within 6 months.
Improve customer retention rates by 50%.
Achieve a 4X return on ad spend (ROAS).

Our Approach

We built a comprehensive, data-driven strategy:

1. Brand and CRM Rebuild

  • Rebuilt the client’s brand from zero, starting with the ICP and values.
  • Rebuilt the entire website/CRM/shipping stack from scratch using Shopify.
  • Designed an optimized, user-friendly online store integrated with automated CRM tools to streamline customer interactions and enhance sales processes.

2. Influencer Marketing

  • Partnered with micro-influencers in the wellness space for unpaid or low-budget campaigns.
  • Focused on authentic testimonials and user-generated content to build trust and credibility.

3. Organic Content on Social Media

  • Created engaging posts and videos for Facebook, Instagram, and TikTok, highlighting client success stories, wellness tips, behind-the-scenes videos, UGC videos, and product demonstrations.
  • Implemented a consistent posting schedule to maximize reach and engagement.

4. Community Engagement

  • Actively participated in Facebook Groups, Quora, and Reddit discussions to establish thought leadership and drive organic traffic.
  • Responded to queries and provided value-added insights to attract potential customers.

5. Affiliate Sales Partnerships

  • Built strategic partnerships with medical providers and wellness partners to promote products and services.
  • Offered commission-based incentives to drive affiliate-driven revenue growth.

6. Paid Media Campaigns

  • Launched targeted Facebook and Instagram Ads to reach a broader audience and capture high-intent leads, A/B testing ads twice a day.
  • Continued SEM campaigns focusing on relevant keywords and driving traffic to specific A/B test landing pages.

7. Webinars and Virtual Events

  • Organized monthly webinars featuring wellness experts to educate and interact with potential customers.
  • Followed up with attendees using personalized email campaigns and SMS text messages offering discounts and special offers with specific deadlines.

8. Lead Processing and Nurturing

  • Designed a robust lead capture system with pop-ups, landing pages, and gated content.
  • Implemented CRM integrations to track and nurture leads, ensuring personalized follow-ups and offers.

9. Analytics and Reporting

  • Built custom dashboards to measure customer acquisition costs (CAC), lifetime value (LTV), and campaign performance.
  • Delivered actionable insights daily to optimize campaigns in real time.

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Results

Over a 7-month period, Askneo Media delivered exceptional results:

Customer Acquisition

Increased new customer sign-ups from less than 80 per month to 750+ per month (800% growth).

Retention Rates

Improved customer retention by 56%, significantly boosting lifetime customer value.

Ad Performance

Performance Achieved a 5.2X return on ad spend (ROAS).

Revenue Growth

Boosted overall revenue by 535%, contributing an additional $1.6M in 6 months.

Engagement Metrics

Social media engagement rates increased by 240%, with a 155% rise in website traffic.
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