4. B2B2C Proptech Marketplace

Stage: Pre-Seed / Seed

About NeonVest

NeonVest is an innovative platform that bridges startups with investors, providing a seamless way to connect, collaborate, and grow. Its flagship product is a subscription tool that provides founders with on-demand access to globally reputed VCs and operators through 1-on-1 video conversations, leveraging a data-driven matchmaking platform. NeonVest’s ultimate goal was to drive significant growth and position itself for acquisition.

Challenges

Limited adoption among property owners and tenants.
Low platform engagement, with high drop-off rates after initial registration.
Difficulty onboarding service providers and maintaining active participation.
Inefficient tracking and attribution of marketing efforts across B2B and B2C segments.
Very challenging competitive landscape, lots of competitors.

Goals

Increase platform registrations by 300% within 6 months.
Boost active user engagement by 50%.
Grow service provider partnerships by 200%.
Achieve a significant increase in transaction volume and overall marketplace revenue.

Our Approach

We built a go-to-market strategy based on growth hacking and iterative processes:

1. Conferences and Events

  • Organized and participated in key industry events to raise awareness and build trust with property owners and service providers.
  • Hosted exclusive networking events to onboard service providers and property management firms.
  • Sponsored key proptech and real estate events to increase brand recognition.

2. Influencer and Partner Marketing

  • Collaborated with real estate influencers and key opinion leaders to promote the platform.
  • Engaged strategic partnerships with real estate and property management firms.

3. Content Marketing and SEO

  • Produced a mix of educational blogs, video tutorials, funny skits, and case studies targeting property owners, tenants, and service providers.
  • Optimized the platform’s website for search engines to drive organic traffic, focusing on keywords that were more specific and easy to reach than the competition.

4. Community Engagement

  • Created online forums and hosted webinars for property owners to share best practices and success stories.
  • Developed tenant engagement programs, including contests and reward systems for active users.

5. Affiliate Marketing

  • Built partnerships with real estate agencies and home service providers to drive referrals to the platform.
  • Implemented a commission-based incentive model to encourage active promotion by affiliates.

6. Analytics and Reporting

  • Designed dashboards to track KPIs such as user acquisition, retention, and transaction volume.
  • Delivered weekly insights to optimize campaign performance and user onboarding processes.

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Results

Over a 4-month period, we achieved transformative results:

Platform Growth

Increased platform registrations from 20/month to 1,000/mo (5X growth).

User Engagement

User Engagement Boosted average user engagement by 220%, with significant increases in repeat transactions.

Revenue Impact

Achieved first significant MRR for client, with steady $12k/mo within the first 3 months

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